UK Department of Transport's Segmentation Model

UK Department of Transport's Segmentation Model

08/19/2011 - 01:31
yuill

The UK Government has published a fascinating piece that breaks down the population by transportation behaviour. This segmentation of the population enables the development of targeted strategies to reduce car use.  This research draws on a the new National Travel Survey 2010 which itself had interesting findings:

 

  • There has been a steady falling trend in trip rates since 1995/97. 
  • Average distance travelled per person per year remained relatively stable until 2007, but has declined slightly over the last three years. 
  • In 2010, there was an average of 960 trips per person per year – the lowest level since the mid-1970s. There were 1,061 stages, 6,726  miles travelled, and an average trip length of 7.0 miles.  
  • Between 1995/97 and 2010, overall trips rates fell by 12%. Trips by  private modes of transport fell by 14% while public transport modes increased by 8%. Walking trips saw the largest decrease.   
  • Most of the decline in overall trips rates between 1995/97 and 2010  can be accounted for by a fall in shopping and visiting friends.  

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