The UK Government has published a fascinating piece that breaks down the population by transportation behaviour. This segmentation of the population enables the development of targeted strategies to reduce car use.  This research draws on a the new National Travel Survey 2010 which itself had interesting findings:

• There has been a steady falling trend in trip rates since 1995/97. 
• Average distance travelled per person per year remained relatively stable until 2007, but has declined slightly over the last three years. 
• In 2010, there was an average of 960 trips per person per year – the lowest level since the mid-1970s. There were 1,061 stages, 6,726  miles travelled, and an average trip length of 7.0 miles.  
• Between 1995/97 and 2010, overall trips rates fell by 12%. Trips by  private modes of transport fell by 14% while public transport modes increased by 8%. Walking trips saw the largest decrease.   
• Most of the decline in overall trips rates between 1995/97 and 2010  can be accounted for by a fall in shopping and visiting friends.